date:Apr 12, 2013
to flavoured drinks.
We are living on the kitchen counter. This one-square foot is the most valuable real estate space in the world and we have to earn the right to be there, Birnbaum said.
The group, whose machines are priced at between 79 euros and 150 euros, said it would target Italian consumers with stylish models, including some covered in wood and stainless steel.
We don't want to be a cheap brand but a smart alternative, the CEO said.
The company, which estimates 6 million household