date:Apr 12, 2013
t chains like U.S. group Target Corp, have risen more than three-fold since 2009.
The group, which is also investing in a new facility in Israel and expanding in Asia, booked sales of over $436 million last year, with net profits up 18 percent to $44 million.
Kitchen Battle
Birnbaum said he expected Italy to grow like Sweden, where the group has reached a households penetration of 25 percent since 2004. SodaStream entered Italy three years ago, hoping to lure customers away from bottled water