SodaStream targets thrifty Italians with home drink machines
date:Apr 12, 2013
the way consumers do beverages around the world and Italy is very much part of that revolution, Chief Executive Daniel Birnbaum told Reuters in an interview.

The company did not provide sales forecasts for the Italian market but said revenues in Europe have grown despite an economic slowdown, helped by the launch of new products which are more friendly on the environment than bottled beverages and are also cheaper after the initial outlay on a machine.

In the United States they think that Euro
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