date:Apr 12, 2013
Israel's SodaStream International, whose machines make carbonated drinks from tap water, expects to reach 25 percent of Italian kitchens in the coming years as consumers seek green, trendy and cheaper alternatives to bottled water.
The U.S.-listed group, which also makes flavours, carbon dioxide refills and re-usable bottles, said on Wednesday it was targeting style-conscious customers in Italy with designer machines and local flavours including bitter-sweet chinotto.
Globally we are changing