date:Apr 12, 2013
nsive, independent Impact Assessment Process was developed to track and analyze the impact of new groups entering Fair Trade.
Building awareness and demand for Fair Trade Certified products in the marketplace is critical for increasing impact for farmers. In 2012, Fair Trade USA:
Educated more consumers about Fair Trade than ever before through their Fair Trade Month campaign in October, which resulted in over 100 million impressions through a variety of digital and social media tactics.
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