date:Apr 11, 2013
irman of the Consortium for the safeguard of Sicilian blood oranges, explained how PGI blood oranges, the symbol of our island, have been chosen thanks to our marketing activities.
But the choice of the Scottish multinational company will also have the effect of making consumers think about Sicily thanks to our blood oranges. Such achievement means that blood oranges are an element on which to count on for big brands too, which can now pass from global to local strategies, a new term that puts