date:Apr 11, 2013
re after that, he said.
Pota said the value-added water segment is about 0.5% of the overall Rs4,000-crore packaged water market.
As more niche propositions emerge, the market would grow to 2-5% over time. Right now, we are working on creating the differentiator, he said.
NourishCo is working on tapping the overseas markets as well.