SABMiller to boost beer sales in Africa by slashing prices
date:Apr 11, 2013
d SABMiller currently gets around 30 percent of its supplies locally but plans to increase this to 50 percent within the next 2-3 years.

SABMiller began selling a beer using the starchy root cassava in Ghana last month. It mirrors a similar product launched in Mozambique in 2011, where SABMiller was able to negotiate a reduced excise tax on the cassava and produce a brew 75 percent cheaper than other mainstream beers.

Kirby said the cassava brew now makes up 8 percent of the beer consumed in M
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