date:Apr 11, 2013
lly made home brew that comprises 75 percent of alcohol consumed in the region, according to company estimates.
African consumers pay more for beer brands than the global average, Kirby said, despite being the poorest continent.
I think price is a key area. The African consumer will pay on average about $1 a serve and if you benchmark that against the rest of the globe that is at the top end, he said.
If we could make beer say 80-85 cents a serve I think the volume opportunity would just jump