date:Apr 11, 2013
ell.
RepTrakTM 100 study
The Global RepTrakTM 100 study measures 100 of the worlds most highly-regarded companies to find out what it takes to build a strong global reputation, and how leading companies are perceived.
The study examines the relationship between the emotional connections stakeholders have with a company and their perceptions of seven dimensions of that company. These are: products and services, innovation, workplace, citizenship, governance, leadership and performance.
The ai