date:Apr 11, 2013
lf Nielsen, Executive Partner at Reputation Institute.
Consumers trust, admire and are willing to support Nestl because the company is seen to deliver on expectations within all seven dimensions of reputation; from high quality products to fair business practices, good social responsibility and strong financial results.
The leading companies work with reputation as an integrated part of their business and Nestl is a good example of the business benefit a strong reputation can give if managed w