date:Apr 11, 2013
e past year, the REFUEL | got chocolate milk? campaign has generated considerable traction and recognition. IRI Symphony and U.S. Department of Agriculture flavored milk sales data shows a consistent year-on-year increase each month since the campaign launched, helping to push flavored milk sales into the black for the first time in years.
Campaign awareness among active adults also has grown steadily, fueled by a steady stream of media coverage around chocolate milks refuel benefits. The campa