date:Apr 11, 2013
mental sales of flavored milk and provide a positive health halo around the category.
In March, 2012, MilkPEP launched the REFUEL | got chocolate milk? campaign as part of its occasion-based communications strategy. Leveraging credible science, the equity of the iconic got milk? campaign, highly influential elite athletes and credible partners, MilkPEP has gone head-to-head with established sports beverage brands to tout the benefits of drinking chocolate milk after strenuous exercise.
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