date:Apr 10, 2013
spokesperson said.
Consumers are able to request data when a product scanned is not found, and this data is being used now to approach brand owners based on consumer preferences and priorities, GS1s spokesperson added.
Sustainability marketing opportunities
According to Mr Dillon, the sustainability information section of the app offers one of its greatest opportunities, but this potential has not yet been fully realised.
It is unfortunate that the sustainability section seems to be in comin