date:Apr 10, 2013
Recently Australian Food News reported the launch by barcode company GS1 of its own mobile phone app, GoScan, designed to let consumers access extra information about products. The GoScan iPhone app allows consumers to rapidly and easily access trustworthy information about a product.
Jay Dillon, an independent marketing consultant, has written a guide for food marketers on how best to use the app. Mr Dillon told Australian Food News there are plenty of apps in the market that can read barcodes