date:Apr 10, 2013
company to strengthen its presence in the UK ice cream market.
RR Ice Cream CEO and executive chairman James Lambert said that the acquisition of Fredericks would provide valuable additions to RR's portfolio of branded products.
It will also enable RR to extend its successful partnership with Mondelez International into the UK, Lambert said.
Fredericks is already introducing a cone and 500ml super-premium tub under the Oreo brand and this acquisition will allow the company to accelerate this