date:Apr 10, 2013
le is convenient as it does not lead to wastage nor forces the consumer to drink more.
We've also got to recognise that there's high inflation in wine right now, with the average bottle 6-7% more expensive at retail than last year, so we have to think carefully about retaining a level of accessibility for wine, Lawson added.
At 50cl there is a price point advantage. People don't want to necessarily fork out 6 or 7 but they might spend 4 or 5.
While Blossom Hill's Soft and Fruity Classics Red,