date:Apr 10, 2013
Percy Fox, the UK-based wine business of Diageo, is to launch its Blossom Hill wine brand in new 500ml bottles in May 2013 for consumers looking for low priced product.
The company will roll out Blossom Hill's Soft and Fruity Classics Red, Crisp and Fruity Classics White, and White Zinfandel Ros wines in 500ml bottle format. These wines will be stocked by retailers alongside the standard 750ml bottles.
Percy Fox managing director Simon Lawson was quoted by Harpers as saying that the 500ml bott