date:Apr 10, 2013
duced a life-cycle analysis tool to further assess the impact of its packaging.
The brewery has a clear ambition to market [environmental sustainability] as part of its consumer agenda, said Nielsen. As we are a branded company, we simply have to engage with consumers and stakeholders.
Consumers, he said, are happy to participate. The challenge lies in whether they should pay a premium, or if they would rather be rewarded, he said.
Q: Water and energy are two priorities for the brewery busine