date:Apr 10, 2013
hol practice at Nielsen, in a statement. Off-premise retail outlets grew 15 percent to almost 175,000 outlets, while restaurants and other on-premise outlets increased 12 percent to 332,000 locations in the United States.
Retailers recognize that wine is a large and growing category, even in economically challenging times, and tends to attract upper income consumers and all legal drinking age groups. Wine also pairs well with food, leading to larger, more profitable shopping baskets.
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