date:Apr 10, 2013
etail outlets. Our new Betty Crocker Kitchens meal delivery service is an opportunity to remain connected to this customer group as their personal needs change and evolve. From the very beginning of this project, we spent a great deal of time with both seniors and caregivers, and the response was overwhelmingly positive for this type of offering.
To develop the service, Mr. Abrams said General Mills conducted more than 50 in-home interviews with seniors and caregivers, visited senior facilities