Pasta marketers encouraged to ‘push the right buttons’
date:Apr 10, 2013
. And right now, those retailers serving the high end and low end are winning. The middle is really getting squeezed.

He added, When you look at median income households in this country it has declined in 9 of the last 12 years. The more we see income decline the more pressure we put on consumers on their ability to pay for products. This situation is not likely to improve anytime in the near term.

As a result, he said companies have done a decent job of trying to attract the lower-income cons
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