date:Apr 09, 2013
Under the theme Kick for Hope, the partnership will cover over 40 countries with a special focus on the Middle East and India. It will see major social responsibility projects using football as a tool for social development in at least 18 countries throughout Asia, a statement said.
PepsiCo has a long association with football and we strongly believe that it is a powerful agent for social change and development, said Saad Abdul-Latif, chief executive of PepsiCo Asia, Middle East and Africa.
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