date:Apr 09, 2013
Speaking at last weeks World Halal Forum in Kuala Lumpur, Washington, DC-based Lisa Mabe, founder of Hewar Social Communications and recognised expert in the fields of multicultural marketing and speciality foods, said that halal brands have the ability not only to reach Muslim consumers but also those who dont traditionally or culturally reach for Sharia-compliant products.
While acknowledging that the average non-Muslim consumer would not naturally careor even necessarily knowabout halal food