date:Apr 09, 2013
Andrew Streeter, packaging innovation director at Datamonitor said that on seasonal occasions such as Easter packaging is critical. Its what makes the market, creating excitement and shelf-appeal.
Structural changes reduce material use
He said that confectioners this year were creatively changing the structure of Easter egg packaging to reduce material content and engage consumers.
Easter eggs are often criticized for being a bit overpackedWe are seeing more moderate use of packaging.
He sai