Health and wealth drive Australian beer industry
date:Jun 08, 2012
.1% per annum to total $5.68bn, the report predicted.

Health and Wealth driving consumption

Despite overall volume growth being flat, double-digit growth in premium and low-carbohydrate beer sales drove revenue growth early in the five years to 2011-12.

Greater health awareness fed soaring demand for low-carb beers, with Fosters marketing Pure Blonde to great success, while,rising disposable incomes allowed consumers to shift from mainstream beer to higher priced premium beers.

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