Aldi launches ‘gourmet’ private label brand
date:Apr 09, 2013
Aldi is introducing the Specially Selected brand, which will feature a range of specialty products including German coffees, gourmet pastas and cheeses.

The retailer is positioning the new line as a premium concept. Aldi first launched the Specially Selected line in Europe, and products included in the U.S. launch are Havarti, blue, feta and goat cheeses; roasted coffee; a vinaigrette dressing; and a line of Pizzelle cookies.

With our exclusive Specially Selected line, were able to offer the m
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