date:Apr 09, 2013
y described as fresh, naturally raised, natural or organic signify health to most consumers, and about half equate health with such attributes as premium or local.
The report found 89% of consumers eat chicken at least occasionally and 54% of consumers eat turkey at least occasionally, with 46% of turkey consumers agreeing that turkey is a suitable substitute in most chicken dishes.
Additionally, three out of 10 consumers said they would order chicken- and turkey-based alternatives for beef or