date:Apr 09, 2013
As red meat costs climb, diners are craving more poultry variety on menus, according to Chicago-based market research firm Technomic Inc., which found that 55% of consumers want a wider selection of chicken dishes at restaurants and 40% want more turkey options.
Escalating prices for beef and pork are nudging more consumers toward poultry, said Darren Tristano, vice-president of Technomic. Operators and suppliers can leverage shifting expectations by exploring a wider range of versatility for c