date:Apr 08, 2013
at morning day-part. And the feeling was if we can consistently deliver A Cut Above menu in the breakfast day-part that we ought to be able to carve out a reasonable market share, so we pushed hard in that direction.
But it got to the point where we were looking at sort of inconsistent market performance. In some of our markets, that differentiated menu made a difference and we were seeing very profitable operations, but in other markets, we were not seeing traction and we were seeing sales sta