date:Apr 08, 2013
ts.
We will establish that as an all day long part of Wendys, and maybe leverage that over time to be able to expand hours and begin to work back into morning day-part participation, he said.
The decision to reduce the number of stores serving breakfast was an issue of consistency, he said.
We really charged into breakfast saying, look, we are the only major hamburger chain in Q.S.R. that is not a participant in the breakfast category, he said. We see 25% of the traffic in Q.S.R. coming in th