date:Apr 08, 2013
. We will stay in breakfast. We will have about 400 restaurants that are profitable in the morning day-part continuing to serve this differentiated breakfast and we think, over time, while we are not ready to charge back in in the short term, I do think you will see us approach the business from a standpoint of establishing our coffee program.
Mr. Hare said Wendys is in the process of developing its own brand of coffee called Redhead Roasters and that it is getting positive results in taste tes