date:Apr 08, 2013
Much has been written about how The Wendys Co. is stepping away from the breakfast day-part in an effort to focus on re-establishing and growing other parts of its business. But comments made by Steve Hare, chief financial officer, at the Morgan Stanley Retail Restaurant Conference, indicate the fast-food chain still has its eye on the morning meal occasion.
We made the decision to pull out of those restaurants across the system where we were losing money in the morning day-part, Mr. Hare said