date:Jun 08, 2012
mpact and embodies its multi-dimensional fruit combinations.
Finished with whitehighlights and contemporarytypography, Blue Marlin described the new graphicexpression as moreuplifting and engaging.
A new 275ml bottle created by the agency's structural designers has aseemingly taller, more sophisticated shape, that was designed to appeal to an on-trade adult audience, with a slimmer shape reflecting more refreshing recipes, Blue Marlin said.
Helen Gorman, brand controllerat Britvic, said:The n