date:Apr 07, 2013
l ciders combined made up 0.2% of the beer market in 2011.
Anheuser-Busch InBev, meanwhile, quietly launched its Michelob Ultra Light Hard Cider, but it stayed relatively quiet compared to the biggest player in the cider industry. Ireland's CC Group -- which already produces Bulmer's and Magners ciders -- dipped a toe into the U.S. cider industry in 2011 by paying $25 million for California-based Hornsby's ciders. It made a far bigger splash in December, when it purchased Woodchuck Cider maker