Coca-Cola creates Global Sparkling Brand Center
date:Apr 07, 2013
According to an internal memo distributed to Coca-Cola employees by Joe Tripodi, chief marketing and commercial officer, the new structure will drive greater integration, simplicity and speed; increase the focus and impact of the team's work on a worldwide basis; and facilitate rapid scaling and spreading of programs and ideas.

The new structure establishes a single point of leadership accountability, increases the holistic, end-to-end thinking for building global brands and integrates teams fo
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