date:Apr 07, 2013
translate into increased sales for convenience store retailers.
How did General Mills develop the initial formulas?
As the lead developer for the project, I was able to leverage multiple resources in the development of Gardettos Sandwich Crackers. Specifically, we tapped three layers of open innovation along the way. First, I had past experience working on a sweet biscuit project with an external partner company based in California. I also took a course at AIB. Finally, we used the expertise