General Mills expands cracker channel with Gardetto’s Sandwich Crackers
date:Apr 07, 2013
ts lead developer, Ms. Machado leveraged multiple resources for the products development, including training at AIB International (AIB).

Dan Malovany: What prompted General Mills to extend the Gardettos brand into the sandwich cracker category?

Cynthia Machado: General Mills Con-venience has a track record of delivering innovative new products that drive category growth in the convenience store channel. In fact, by leveraging the companys portfolio of powerful brands, consumer insights and ca
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