date:Apr 07, 2013
white and dark meat chicken chunks about twice the size of tenders but still deep-fried with the same super-secret herbs and spices. The target: an ultra-finicky generation of Millennials.
This is the biggest new product introduction for KFC in modern times, said John Cywinski, 50, a former McDonalds brand strategist who has been U.S. president of KFC for two years.
This will be one of the great American turnaround stories, Cywinski said.
Or not.
The national rollout of Original Recipe Bone