date:Jun 08, 2012
social media strategies include focusing on creating value for people and communities rather than simply sending messages. It also highlighted the power of listening and being timely, agile and responsive to make the most of emerging conversations.
Meanwhile the two main drivers of the next generation of social media are technology and sophisticated data, according to Tom Chapman, head of innovation for Lawton Communications Group part of Headstream.
One key trend is physical objects or prod