Smithfield makes case against splitting company
date:Apr 03, 2013
hfield also revealed its strategic growth plan, which has two pillars. The first pillar focuses on organic growth potential through higher investment in direct to consumer marketing programs to build brand equity and grow sales; establishing a culture of innovation to drive Packaged Meat volume and margins; emphasizing hog production by branding the farms to create a point of difference; and boosting capital investments.

The second pillar involves a diversified merger and acquisition strategy
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