PepsiCo’s Indian growth scheme must consider localised differences: Analyst
date:Apr 03, 2013
, due to expected increases in urbanisation, busy schedules, changing eating habits and increasing influence of children in the purchase of packaged food items.

Economy offerings remain popular, she said, as snacks are usually positioned as everyday food, hence affordability is important to consumers.

She detailed that the rural market will become increasingly important and as consumers are becoming more health conscious, niche products like low-fat, sugar-free, low-salt, non-friend or roasted
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