date:Apr 03, 2013
PepsiCo, Szalai said, particularly in the lower price segment of the snacks market.
These firms are also dedicated to Indian-centric flavours which help differentiate their offerings from established brands, she said, although PepsiCo has followed suit with its lentil/dal-based extruded snacks.
Similarly, new market entrants are also working in direct competition against Indias number one snacks firm, such as confectionery giant Perfetti Van Melle, that entered India in 2011 with a new product