date:Apr 03, 2013
mitment with more than 50 new product launches set, all at various testing stages to market. The snacks hulk already launched 16 new pack sizes and variants between April and June 2012.
Ildik Szalai, senior company analyst at Euromonitor International, told BakeryandSnacks.com that firm has shown increased urgency and aggression in terms of product development and innovation, in Indias snacks market.
This sector has a very dynamic growth rate to exploit with an enhanced portfolio, Szalai said.