date:Apr 03, 2013
f its Tropicana brand, introduced three flavours of fruit powders in India.
But Indias sheer support of cricket has traditionally at the forefront of drinks companies marketing efforts, and will remain to be so. The likes of sporting superhero Sachin Tendulkar professing Pepsi, yeh dil mange more still stays strong in the minds of cricket-loving soft-drinks fans over 10 years after he debuted in its TV advertising campaigns.
Even though Pepsi has splurged a sizeable proportion of its annual ma