date:Apr 03, 2013
ercely pushing their fruit drinks, having seen a growing and significant shift towards fruit-based drinks, especially among young drinkers, who are increasingly more health conscious.
In this regard, Coca-Cola has signed on the very first brand ambassadors for its mango drink, Maaza and launched a new advertising campaign based on the made with nature tagline for its Minute Maid orange drink. Likewise, PepsiCo is making a push for its Slice mango drink and, in a worldwide first in the history o