date:Apr 03, 2013
ts Thums Up! brand. The same initiative has been launched in the southern state of Andhra Pradeshthe largest market for Thums Up! in the countryalbeit with regional film star Mahesh Babu as its face.
According to a report in Indian financial daily Business Standard: Each year the two cola majors cumulatively spend around US$64m to US$73m on advertising, marketing and promotion, around 55% of which is earmarked for the summer months.
Healthier habits
Away from colas, the two leaders will be fi