date:Apr 03, 2013
stment. To make the most of its sponsorship, it has devised an Oh Yes Abhi campaign that features cricket and film stars to promote the joys of living in the moment and instant gratification. Meaning right now in Hindi, Abhi is aimed at Indias large youth population and aims to make the most of the instant gratification nature of purchases of the drink.
By the same token, Coca-Cola is pushing its Facebook page and the Twitter handle of Bollywood superstar Salman Khan, who will be the face of i