date:Apr 03, 2013
l have a sole presence at its partners home matches. At the same time Pepsi will serve as the teams official beverage.
Just the beginning
While the Rs397 crore (US$73m) PepsiCo paid is hardly earth shattering by Western standards, it is enormous in the context of the Indian soft beverage industry, which is a long way behind that of even nearby countries. It also pales in comparison to the sheer cost and marketing power of the IPL, which is estimated to extend far into the billions of dollars.