date:Apr 03, 2013
expert said this is based on a strong preference towards ethnic foods something that has been brewing for years and totted up sales of $3bn in 2011. Mexican and Hispanic foods represented half of these sales.
Heat and authenticity
Toto said there are key attributes that non-Hispanic consumers look for in ethnic, particularly Hispanic, snack products.
This year alone, heat and authenticity are operative words. There is just this amazing like and appeal for very, very spicy flavors from non-H